Select Your Dealership
2024
Prius
360 Viewer
6 Colors Available
Midnight Black Metallic
Applicable Trims: LE, XLE, Limited
Wind Chill Pearl*
* Extra-cost color. Applicable Trims: LE, XLE, Limited
Supersonic Red*
* Extra-cost color. Applicable Trims: LE, XLE, Limited
Cutting Edge
Applicable Trims: LE, XLE, Limited
Guardian Gray
Applicable Trims: LE, XLE, Limited
Reservoir Blue
Applicable Trims: LE, XLE, Limited
Gallery
Features
Impressive Power
Prius features a new hybrid engine: Underneath the hood is a 2.0L 4-cylinder engine with up to 196 hp, resulting in an impressive 0-60 mph in 7.2 seconds. 17
Hybrid Efficiency
Prius’ Hybrid Synergy Drive® system continues to deliver great efficiency. With up to an EPA-estimated combined 57 mpg, 18 Prius encourages you to go farther than you thought possible.
Driving Modes
Fine-tune the way you drive your Prius with four driving modes. EV Mode 19 lets you operate solely on battery power at low speeds for short distances and in limited circumstances, such as in a parking garage. Different conditions may prevent or limit usage. Power Mode provides sharper acceleration; ECO Mode helps maximize fuel efficiency; and Normal Mode blends fuel economy with performance.
Bold, Striking Design
Smooth curves and sharp details highlight Prius’ modern appeal and do more than create an aerodynamic advantage—they leave you with a sleek silhouette that looks good from any angle.
Inviting Interior
Feel inspired every time you enter your Prius. Its modern design centers around you and features stylish details that elevate the driving experience.
Fixed Glass Roof
Enjoy the view. Pull the sunshade back and let the available glass roof help brighten the cabin.
Ample Cargo Space
Open Prius’ rear hatch to reveal ample cargo room for your things. With up to 23.8 cu. ft. of cargo capacity with the seats up, 4 there’s room to make the most of your adventures.
Remote Connect
Toyota’s available Remote Connect 14 feature allows you to access select vehicle capabilities from your smart device. Locking and unlocking doors, starting and stopping the engine, and finding and monitoring vehicle status are all possible through the Toyota app. 20 Available on select models: 1-year trial subscription included. 15 4G network dependent. Activation required.
Learn More
Advanced Park
Designed to assist you with parallel parking or backing into a parking space, available Advanced Park 21 is there for you with the touch of a button. This hands-free parking system uses cameras and sensors, along with steering control, and acceleration, braking and gear changes, to help you get into that perfect spot.
Panoramic View Monitor
Prius' available Panoramic View Monitor 16 helps you check your surroundings for hazards. It uses four cameras, one on each side of the vehicle, to display a panoramic view on the touchscreen display. When you’re parked and using the Moving View setting, Prius creates an animated virtual view from above to give you a bigger picture of what’s around.
Toyota Audio Multimedia
Designed to enhance every moment behind the wheel, Prius’ available 12.3-in. Toyota Audio Multimedia touchscreen keeps you connected on your daily commute. And with wireless Apple CarPlay® 5 and Android Auto™ 6 compatibility, you can pair your compatible iPhone® 22 or Android™ 23 phone to bring your favorite apps, maps and music onto Prius’ multimedia display.
Blind Spot Monitor With Rear Cross-Traffic Alert
Blind Spot Monitor (BSM) 8 with Rear Cross-Traffic Alert (RCTA) 9 is designed to help look out for your safety. Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters Prius’ blind spot on either side of the vehicle. And when you’re in reverse, Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Safe Exit Assist
By using radar sensors inside the rear bumper, Safe Exit Assist (SEA) 10 helps detect approaching vehicles or bicycles from the rear. If the system determines that there may be a collision with a door opening, an audible alert can be heard as a visual alert appears on the side mirrors.
Hybrid Battery Warranty
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty for 2023 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first. 24
Pre-Collision System with Pedestrian Detection
Pre-Collision System with Pedestrian Detection (PCS w/PD) 25 is designed to help detect a vehicle, pedestrian, bicyclist or motorcyclist and provide an audio/visual forward-collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) 26 is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Lane Departure Alert with Steering Assist
When white/yellow lane markings or certain road-edge boundary lines are detected at speeds above 30 mph, Lane Departure Alert with Steering Assist (LDA w/SA) 27 is designed to issue an audio/visual lane-departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
Lane Tracing Assist
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) 26 is enabled and lane markers are detected, Lane Tracing Assist (LTA) 28 uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane. While LTA is activated, the Emergency Drive Stop System (EDSS) 29 is designed to monitor the driver's inputs, such as steering operation. If the EDSS determines the driver is not attentive and the driver does not respond to prompts to resume control of the vehicle, it can bring the vehicle to a stop under certain conditions.
Road Sign Assist
Using an intelligent camera, Road Sign Assist (RSA) 30 is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).
Automatic High Beams
Automatic High Beams (AHB) 31 are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.