Select Your Dealership
2024
RAV4 Prime
360 Viewer
11 Colors Available
Supersonic Red*
* Extra-cost color. Applicable Trims: SE
Magnetic Gray Metallic
Applicable Trims: SE
Silver Sky Metallic
Applicable Trims: SE
Blueprint
Applicable Trims: SE
Ice Cap
Applicable Trims: SE
Midnight Black Metallic
Applicable Trims: SE
Silver Sky Metallic/Midnight Black Metallic Roof
Applicable Trims: XSE
Wind Chill Pearl/Midnight Black Metallic Roof*
* Extra-cost color. Applicable Trims: XSE
Blueprint/Midnight Black Metallic Roof
Applicable Trims: XSE
Magnetic Gray Metallic/Midnight Black Metallic Roof
Applicable Trims: XSE
Supersonic Red/Midnight Black Metallic Roof*
* Extra-cost color. Applicable Trims: XSE
Gallery
Explore Plug-in Hybrid
42 Mile All-Electric Range6
Travel up to an EPA-estimated 42 miles completely electric6 with the 2024 RAV4 Prime. And don’t worry if your charge runs out, RAV4 Prime will seamlessly continue with its efficient hybrid engine to get you to your destination.
Up to a Combined 94 MPGe7
RAV4 Prime’s intelligent combination of gas and electric motors is ready to deliver next level efficiency with an EPA-estimated 94 MPGe7 on a full charge. In hybrid mode, RAV4 Prime continues with an EPA-estimated 38 MPG7.
Experience the Benefits of Electric
Along with lower emissions, PHEVs can also have less maintenance and lower fuel costs. Classified as an electric vehicle, it is also eligible for many EV perks. Discover more Hawaii-specific benefits in our EV Charging Guide.
Features
Unplug and Play
RAV4 Prime boasts an impressive 302 net combined horsepower, and its 5.7-second 0-60 time 5 means that this SUV is quick, too. The advanced plug-in hybrid powertrain provides the response you crave, giving you the power you want, when you want it.
Electronic On-Demand AWD
A smarter way to get the power to the ground. The standard All-Wheel Drive (AWD) system is able to accurately shift power across all four drive wheels, helping RAV4 Prime sustain optimal traction and breathtaking performance in inclement weather conditions.
An Electric Drive
City trips. Road trips. No problem. When fully charged, RAV4 Prime has an EPA-estimated all-electric driving range of 42 miles. 6 And with its ability to seamlessly switch between hybrid and EV modes, it’s easy to keep the excitement going with an EPA-estimated combined 94 MPGe rating. 7
Hybrid Battery Warranty
Peace of mind for the long road ahead. Every Toyota Hybrid Battery Warranty 8 for 2024 models provides coverage for 10 years from date of first use or 150,000 miles, whichever comes first.
Drive Connect
Take the stress out of being in unfamiliar territory. With an available active Drive Connect trial or subscription, 9 10 the Cloud Navigation 11 and Intelligent Assistant 12 features help you find where you need to be, while Destination Assist 13 provides you access to talk to a live agent as they help you find your destination’s coordinates and offer directions on how to get there. Available on select models: 1-year trial subscription 14 included on XSE (subscription required on SE). 4G network dependent.
Learn More
Toyota Audio Multimedia
Turn up the convenience with a touch of RAV4 Prime’s available 10.5-in. multimedia display. And, with wireless Apple CarPlay® 15 and Android Auto™ 16, you can use your compatible iPhone® 17 or Android™ 18 phone to listen to music, find your destinations, and more—while staying focused on your commute.
Head-Up Display
Get all the driving info you need projected right in front of you with RAV4 Prime’s available Head-Up Display (HUD).
6.6 kW Charger
Less waiting, more fun. When paired with a Level 2 charger (240V), RAV4 Prime’s standard 6.6kW onboard charger allows the battery to charge up in as little as 2.5 hours—giving you more time to hit the road and explore.
Blind Spot Monitor With Rear Cross-Traffic Alert
Available Blind Spot Monitor (BSM) 19 with Rear Cross-Traffic Alert (RCTA) 20 is designed to help look out for your safety. The Blind Spot Monitor (BSM) warns you when a vehicle in the next lane enters RAV4 Prime's blind spot on either side of the vehicle. And when you’re in reverse, the Rear Cross-Traffic Alert (RCTA) helps detect vehicles approaching from either side, warning you with side mirror indicators and a warning tone.
Front and Rear Parking Assist With Automatic Braking
When the system detects there is a possibility of contact with an object or vehicle, RAV4 Prime’s available Front and Rear Parking Assist with Automatic Braking (PA w/AB) 21 sends audible and visual warnings, and in certain conditions, may automatically apply the brakes.
Pre-Collision System with Pedestrian Detection
The Pre-Collision System with Pedestrian Detection (PCS w/PD) 22 is designed to help detect a vehicle, pedestrian or bicyclist and provide an audio/visual forward collision warning under certain circumstances. If you don’t react, the system is designed to provide automatic emergency braking.
Full-Speed Range Dynamic Radar Cruise Control
Intended for highway use, Full-Speed Range Dynamic Radar Cruise Control (DRCC) 23 is an adaptive cruise control system that is designed to be set at speeds above 20 mph and uses vehicle-to-vehicle distance control to help maintain a preset distance from the vehicle ahead of you.
Automatic High Beams
The Automatic High Beams (AHB) 24 are designed to help you see more clearly at night at speeds above 21 mph. The AHB system is designed to detect the headlights of oncoming vehicles and taillights of preceding vehicles, then automatically toggle between high and low beams accordingly.
Lane Departure Alert with Steering Assist
When white/yellow lane markings or certain road edge boundary lines are detected at speeds above 32 mph, Lane Departure Alert with Steering Assist (LDA w/SA) 25 is designed to issue an audio/visual lane departure warning if an inadvertent lane departure is detected. If the driver does not take corrective action, the system is also designed to provide gentle corrective steering for lane-keeping assistance.
Lane Tracing Assist
When Full-Speed Range Dynamic Radar Cruise Control (DRCC) 23 is enabled and lane markers are detectable, Lane Tracing Assist (LTA) 26 uses the lines on the road and/or preceding vehicles to provide active driving assistance and help keep the vehicle centered in its lane.
Road Sign Assist
Using an intelligent camera, Road Sign Assist (RSA) 27 is designed to detect speed limit signs, stop signs, Do Not Enter signs and yield signs, and display an icon of the sign on the Multi-Information Display (MID).